Privacy Policy
Introduction
Sunnycoast Dermatology ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Personal InformationWe may collect personal information that you provide directly to us, including:
- Name, address, phone number, and email address
- Date of birth and demographic information
- Insurance information and identification numbers
- Medical history and health information
- Payment and billing information
- Appointment preferences and communications
Automatically Collected InformationWhen you visit our website, we automatically collect certain information through cookies and analytics tools:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on each page
- Referring website and search terms
- Geographic location (city/state level)
How We Use Your Information
We use the information we collect to:
- Provide medical services and treatment
- Schedule and confirm appointments
- Process payments and insurance claims
- Communicate with you about your care
- Send appointment reminders and follow-up information
- Improve our website and services
- Comply with legal and regulatory requirements
- Protect against fraudulent or illegal activity
How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit and at rest
- Secure servers and firewalls
- Limited access to personal information by authorized personnel only
- Regular security assessments and updates
- HIPAA-compliant practices and procedures
- Staff training on privacy and security protocols
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
- With your consent or at your direction
- For treatment purposes with other healthcare providers
- For payment processing with insurance companies
- As required by law or legal process
- To protect rights, property, or safety
- With service providers who assist in our operations (under confidentiality agreements)
Third-Party Services
AnalyticsWe use Google Analytics and similar tools to understand website usage. These services collect anonymous data about your interactions with our website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
E-CommerceOur online store is powered by Shopify. When you make a purchase, Shopify processes your payment information according to their privacy policy. We do not store credit card information on our servers.
Form SubmissionsInformation submitted through forms on our website is transmitted securely to our practice management systems and is not stored on the website itself.
Your Rights and Choices
You have the right to:
- Access your personal and health information
- Request corrections to your information
- Request restrictions on how we use your information
- Opt out of marketing communications
- Request a copy of your medical records
- File a complaint if you believe your privacy rights have been violated
To exercise these rights, please contact our office at (772) 299-4000.
HIPAA Notice
As a healthcare provider, we are required by law to maintain the privacy of your protected health information (PHI) and to provide you with notice of our legal duties and privacy practices. Our full HIPAA Notice of Privacy Practices is available at our office and upon request.
Children's Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Understand how you use our website
- Improve website functionality
- Provide relevant content
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
Marketing Communications
With your consent, we may send you:
- Appointment reminders
- Health tips and educational content
- Information about new services or products
- Practice updates and newsletters
You can opt out of marketing communications at any time by contacting our office or clicking the unsubscribe link in our emails.
Data Retention
We retain your information for as long as necessary to:
- Provide services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain required medical records (as required by law)
Medical records are retained according to Florida state law requirements.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website with an updated effective date. Your continued use of our services after changes constitutes acceptance of the revised policy.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact:
Sunnycoast Dermatology
Privacy Officer
3900 20th Street
Vero Beach, FL 32960
Phone: (772) 299-4000
Email: info@sunnycoastderm.com
Complaints
If you believe your privacy rights have been violated, you may file a complaint with:
- Our office using the contact information above
- The U.S. Department of Health and Human Services Office for Civil Rights
California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for more information about exercising these rights.
International Visitors
Our website is intended for use by U.S. residents. If you are accessing our website from outside the United States, please be aware that your information may be transferred to and processed in the United States.